News and Media
Texting Your Way to Higher Enrollment
Article Source: https://www.truthtree.com/texting-your-way-to-higher-enrollment/
Where is your phone right now?
My guess is it鈥檚 within eyeshot, or it鈥檚 in your hand because you鈥檙e reading this on it.
Having a mobile-friendly website and a robust presence on social media apps are just two examples of why school marketers must be phone-focused.
But few private schools are taking advantage of the fastest and easiest way to communicate with prospects using the phone鈥攖ext messaging.
, has become a cornerstone tactic for many businesses, and .
- 97% of U.S. adults own a smartphone vs. 94% that own a computer.
- 95% of text messages are read and responded to within 3 minutes of being received
- 45% of text messages receive a response, 8x that of email
Yet, in a recent poll we conducted on and , only 21% of respondents said they were currently using text messaging for enrollment marketing.
Why??
For this blog, I鈥檒l skip the commentary on 鈥渢raditional鈥 school marketing practices clashing with modern marketing standards, but know this鈥
Today, consumers not only prefer to be able to engage in conversations with the brands they purchase from 鈥 they expect it. , consumers desire both one-word answers (yes, no, help) and natural language feedback at the level of two-way communication with businesses, and 60% of Millennials prefer two-way text engagement because it鈥檚 easy to use, fast, and convenient. 鈥&苍产蝉辫;
Why Text Message Marketing for Schools?
Real-time Right now
Several websites have different stats, but all are in the same ballpark.
- Close to 100% of people open texts
- > 80% of text messages get read.
- > 60% of texts get answered regardless of the sender.
When was the last time you could boast those numbers for ?
